Google Certifications (AdWords and Analytics) – What Are They and Why They Matter

GOOGLE ADWORDS • The Google AdWords certification is for professionals who demonstrate fundamentals of the platform and advanced aspects in creating, managing, and analyzing pay-per-click campaigns. Google recognizes an individual who has past the exams as an expert in online advertising. To remain certified, you must be retake the exams yearly. GOOGLE ANALTYICS • Google […]

Google AdWords and Analtyics

GOOGLE ADWORDS •

The Google AdWords certification is for professionals who demonstrate fundamentals of the platform and advanced aspects in creating, managing, and analyzing pay-per-click campaigns. Google recognizes an individual who has past the exams as an expert in online advertising. To remain certified, you must be retake the exams yearly.

GOOGLE ANALTYICS •

Google Analytics is a very powerful tool in analyzing online traffic and behavior on your website. The platform is easy enough for beginners to use. However, in the hands of an expert, the data collected can become an advanced marketing tool that can propel your business strategy to the next level. So, for qualified users who demonstrate proficient knowledge of the platform through examination, they are recognized by Google with the Google Analytics Certificate. To remain in certified, you must retake the exam every 18 months.

GOOGLE CERTIFIED •

We believe it demonstrates a higher level of proficiency, experience, and trustworthiness for our clients to have their marketing team hold these certifications. Here at UB Advert, we are Google AdWords and Google Analytics certified.