Direct mail marketing isn’t as popular as it was, but still can be effective when trying to reach a specific audience. Just this past tax season, we had a client send out a couple of direct mail pieces that we helped design and fine-tune the messaging. They sent it to their current clientele so the response was better then if sending it “blind”.
The first piece was designed to introduce a new product and the second piece, the follow-up, was designed as a reminder that was sent closer to tax season. Ultimately it was a success for them as they were able to generate new business from direct mail.
We experimented with another direction that had a bit more of a “corporate” look. While we liked it, we felt that it didn’t fit within the client brand as well as the others.
UB Advertising can help with your direct marketing needs. Contact us today and let’s talk.