Inbound – The Modern, Marketing Approach


What is Inbound Marketing?

Inbound Marketing is a modern approach to attracting prospects to your website by content creation and interacting with site users in a relevant and helpful manner. It is one of the most cost-effective methods to converting strangers into customers and to promote your business. It provides the right content,  to the right person, at the right time through search engine optimization best practices.

The focus of Inbound Marketing is to create content that addresses the problems your ideal customers have, provide solutions to their needs, and attract qualified leads to your site while building brand credibility for your business. The process turns strangers into customers and promoters of your business.

The Inbound Method

The Inbound Methodology

Instead of the traditional method of cold-calling, hard-selling tactics, inbound marketing attracts customers to your website with highly targeted content that interests them. Inbound marketing is a customer-centric approach which creates the right content, distributes the content to the right place at the right time in the buyers journey. Delighting your customers at every step of the buying journey including post-purchase, turns them into a potential repeat customer and brand ambassador.

Who is HubSpot?

HubSpot is a leading inbound marketing and sales software company that helps companies attract, convert, and close customers using a modern marketing approach called inbound marketing. They have found through data analysis that buyers in this digital age, have taken control of how, when, where they make a buying decision.

What is the HubSpot Inbound Certification?

The HubSpot Inbound Certification is an online marketing course geared toward business owners and marketing professionals that want to stay on top of the latest inbound marketing trends. The Inbound Marketing courses cover high-level best practices and fundamentals of the inbound methodology.

UB Advertising and Inbound Marketing

UB Advertising has seen the positive impact of inbound marketing methods and tactics. We have on staff a certified inbound professional for your marketing needs. If interested in the benefits of inbound marketing for your business or have questions, please contact us at 234-281-3233. We will gladly spill the beans on how your business can be an inbound success.