QUICK TIPS & HINTS •
Why Claim Your Business on Google
TO HELP WITH YOUR LOCAL RANKINGS
When someone searches for a local business, Google provides what is called the 3-pack map listing. Google chooses what businesses to display based on many factors; including search relevance, distance based on location term, and prominence of your business.
Your Google My Business data feeds into Google’s map and organic search results. So, you’ll want to get control of what info Google displays.
HOW TO CLAIM YOUR LISTING
To begin, follow the steps in the link to claim and verify your listing and to have it published.
IT’S ALL IN THE DETAILS
Add complete and detailed information in all fields. It is important to be consistent across the web, so make sure NAP (name, address, phone) are accurate and up to date. Don’t forget to pick a Business Category and add any related additional categories.
Add GOOD photos and videos. High quality images will start separating you from the competition.
BUT WAIT THERE’S MORE
Google My Business has some powerful features you can now start tapping into.
Start by engaging and responding to your customer reviews. Post time-sensitive information such as special hours, special events, or introduce new products or services to grab more attention.
If you haven’t already tapped into the power of Google My Business listing, do so today. If you need help we are here to guide you. Contact us at 234-281-3233.
INBOUND MARKETING •
What is Inbound Marketing?
Inbound Marketing is a modern approach to attracting prospects to your website by content creation and interacting with site users in a relevant and helpful manner. It is one of the most cost-effective methods to converting strangers into customers and to promote your business. It provides the right content, to the right person, at the right time through search engine optimization best practices.
The focus of Inbound Marketing is to create content that addresses the problems your ideal customers have, provide solutions to their needs, and attract qualified leads to your site while building brand credibility for your business. The process turns strangers into customers and promoters of your business.
The Inbound Method
Instead of the traditional method of cold-calling, hard-selling tactics, inbound marketing attracts customers to your website with highly targeted content that interests them. Inbound marketing is a customer-centric approach which creates the right content, distributes the content to the right place at the right time in the buyers journey. Delighting your customers at every step of the buying journey including post-purchase, turns them into a potential repeat customer and brand ambassador.
Who is HubSpot?
HubSpot is a leading inbound marketing and sales software company that helps companies attract, convert, and close customers using a modern marketing approach called inbound marketing. They have found through data analysis that buyers in this digital age, have taken control of how, when, where they make a buying decision.
What is the HubSpot Inbound Certification?
The HubSpot Inbound Certification is an online marketing course geared toward business owners and marketing professionals that want to stay on top of the latest inbound marketing trends. The Inbound Marketing courses cover high-level best practices and fundamentals of the inbound methodology.
UB Advertising and Inbound Marketing
UB Advertising has seen the positive impact of inbound marketing methods and tactics. We have on staff a certified inbound professional for your marketing needs. If interested in the benefits of inbound marketing for your business or have questions, please contact us at 234-281-3233. We will gladly spill the beans on how your business can be an inbound success.
GOOGLE TAG MANAGER •
Google Tag Manager was a platform I was at first apprehensive at getting into. Sometimes stepping into the unknown leads right to something amazing, and that is just what happen when I delved into the world of Google Tag Manager. This platform is perfect for those of us who have enough code knowledge to be dangerous, in a good way. No more badgering the tech guy, well almost never.
Through this platform, we can now track our clients’ web users clicks on elements such as “Read More” buttons, downloads of PDF’s, outbound link clicks to social media or other sites, clicks on links to email or call from the website, and so much more. This tells us what is relevant and what is not on the site, along with other valuable information.
Oh the excitement is oozing as I type this post. Are you wondering what Google Tag Manager can do for your site? Give us a call today to find out more.
Leave no good data unturned, I believe the saying goes. At least here at UB Advert. The best laid plans are just plans, without accurate data and analysis. Through collecting data, using Google Analytics, we can develop a strategy that is geared toward increasing the performance of your website.
Not sure if your website is collecting the right data? We can analyze your Google Analytics, develop reports, create filters to remove spam, and develop Google Tags that will enhance the information being collected.
GOOGLE ADWORDS •
The Google AdWords certification is for professionals who demonstrate fundamentals of the platform and advanced aspects in creating, managing, and analyzing pay-per-click campaigns. Google recognizes an individual who has past the exams as an expert in online advertising. To remain certified, you must be retake the exams yearly.
GOOGLE ANALTYICS •
Google Analytics is a very powerful tool in analyzing online traffic and behavior on your website. The platform is easy enough for beginners to use. However, in the hands of an expert, the data collected can become an advanced marketing tool that can propel your business strategy to the next level. So, for qualified users who demonstrate proficient knowledge of the platform through examination, they are recognized by Google with the Google Analytics Certificate. To remain in certified, you must retake the exam every 18 months.
GOOGLE CERTIFIED •
We believe it demonstrates a higher level of proficiency, experience, and trustworthiness for our clients to have their marketing team hold these certifications. Here at UB Advert, we are Google AdWords and Google Analytics certified.
SEO RANKING •
Biris Jewelers is a great jewelry store serving Canton and surrounding areas that couldn’t be found on the internet. So we did what we do and helped their site gain some traction on various search key phrases. They didn’t want to change the look of the site so we re-worked it to be responsive while keeping their look and feel, started their jewelry blog, and did many “white-hat” SEO business practices. All that and the return has been overwhelmingly positive for them! UB Advertising can help with your website SEO …Let’s talk!
SEO RANKING AGAIN •
Richard’s Garage approached UB Advert asking if we could help them rank in Google again. They said at one time they were ranking pretty well on quite a few different key terms. After reviewing their site and where they were currently ranking, we decided some major changes needed to take place. We mapped out a strategic plan and executed it.
One of the biggest issues was that their current site was created before mobile computing took off and was still designed to be desktop only. So we designed them a simple responsive website so that all platforms could render the content well. We also implemented many “white-hat” SEO business practices and am proud that they are ranking rather well on the key terms we were targeting.
WEBSITES ARE NEVER DONE
We try and coach our clients that websites aren’t every truly “done”. Google changes how they rank sites. Design trends continue to evolve. Content needs to be updated, etc. If you haven’t thought about your website for awhile, now is the time to start doing so again. UB Advertising can help …Let’s talk!