UB-Blog-introduction-to-social-ads

A Quick Introduction to Social Ads

In today’s digital age, social media advertising has become an essential component of marketing strategies for businesses of all sizes. With billions of people actively using social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and Pinterest, businesses have an enormous opportunity to reach their target audience and promote their products or services. Social media …

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UB-Blog-10-effective-social-media-strategies

10 Effective Social Media Marketing Strategies for Small Businesses

In today’s digital age, social media has become a powerful tool for businesses to reach their target audience, build brand awareness, and increase customer engagement. However, with the ever-evolving social media landscape, it’s crucial for small businesses to adopt effective strategies to maximize their presence and achieve their marketing goals. Let’s explore ten proven social …

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UB-Keyword Research

5 Essential Strategies for Keyword Research

5 Essential Strategies for Keyword Research To Dominate the Digital Landscape In today’s digital world, search engine optimization (SEO)  strategies are essential for businesses looking to compete and succeed online. Keyword research and mapping is one of the most critical components of SEO, providing a roadmap for creating content that targets specific keywords to increase …

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UB-Handle-Reviews

Healing Your Marketing Woes – Handling a Negative Online Review

Open Door Policy At UB Advertising, we believe in the power of an open door, especially when it leads to impromptu visits from our clients. Picture this: a client walks in, slightly panicked, grabs a spare office chair, and promptly helps themselves to our stash of delicious chocolates. They received a negative online review which …

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UB-SEO-or-PPC

SEO or PPC -Where Should I Put My Marketing Money and Time?

Where to Put Marketing Money to Get the Best Results In the world of digital marketing, there are two powerful forces that can make or break your online success: SEO (Search Engine Optimization) and PPC (Pay-Per-Click) advertising. As a small business owner or hard-working marketer with a limited budget and limited time, it’s essential to …

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UB-Top-Tips-Copywriting

Hear Ye! Hear Ye!  Get The Best Free Tips For Better Copywriting

If content is king, copywriting is the town crier grabbing your attention. Its sole objective is to proclaim the latest and greatest about your business to persuade a visitor to buy from your company. The main difference between content writing and copywriting is in the purpose. Content writing aims to inform, entertain, or educate while …

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Google My Business updates

Google Business Profile Makes Things Easier For Businesses And Users

Update Google Business Profile With Ease Google recently added capabilities to update your business profile and add content to your Google Business Profile listings via Google Search and Google Maps. These changes make editing your hours of operation, phone number, and adding posts more accessible for business owners and managers alike. Image Ref: Google Blog …

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