Marketing and Advertising

Are you looking to enhance your marketing efforts and drive better results? Whether you’re a sales representative, marketing manager, or small business owner, this comprehensive marketing checklist will guide you through the essential steps to evaluate and improve your marketing strategies. Let’s dive in and explore where you should start and why, along with all […]

In the dynamic and competitive world of digital marketing, it is crucial to define clear objectives that can guide your strategies and measure your success. SMART marketing objectives provide a framework that ensures your goals are Specific, Measurable, Achievable, Relevant, and Time-bound. This comprehensive guide will explore the power of SMART marketing objectives and how

5 Essential Strategies for Keyword Research To Dominate the Digital Landscape In today’s digital world, search engine optimization (SEO)  strategies are essential for businesses looking to compete and succeed online. Keyword research and mapping is one of the most critical components of SEO, providing a roadmap for creating content that targets specific keywords to increase

Open Door Policy At UB Advertising, we believe in the power of an open door, especially when it leads to impromptu visits from our clients. Picture this: a client walks in, slightly panicked, grabs a spare office chair, and promptly helps themselves to our stash of delicious chocolates. They received a negative online review which

Where to Put Marketing Money to Get the Best Results In the world of digital marketing, there are two powerful forces that can make or break your online success: SEO (Search Engine Optimization) and PPC (Pay-Per-Click) advertising. As a small business owner or hard-working marketer with a limited budget and limited time, it’s essential to