Marketing and Advertising

All things helpful and insightful as you grow your marketing know-how.

UB-Keyword Research

5 Essential Strategies for Keyword Research

5 Essential Strategies for Keyword Research To Dominate the Digital Landscape In today’s digital world, search engine optimization (SEO)  strategies are essential for businesses looking to compete and succeed online. Keyword research and mapping is one of the most critical components of SEO, providing a roadmap for creating content that targets specific keywords to increase …

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UB-Handle-Reviews

Healing Your Marketing Woes – Handling a Negative Online Review

Open Door Policy At UB Advertising, we believe in the power of an open door, especially when it leads to impromptu visits from our clients. Picture this: a client walks in, slightly panicked, grabs a spare office chair, and promptly helps themselves to our stash of delicious chocolates. They received a negative online review which …

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UB-SEO-or-PPC

SEO or PPC -Where Should I Put My Marketing Money and Time?

Where to Put Marketing Money to Get the Best Results In the world of digital marketing, there are two powerful forces that can make or break your online success: SEO (Search Engine Optimization) and PPC (Pay-Per-Click) advertising. As a small business owner or hard-working marketer with a limited budget and limited time, it’s essential to …

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