CEO Mom's Marketing Automation Playbook
Feeling overwhelmed trying to juggle marketing and motherhood?
The CEO Mom's Marketing Automation Playbook is your step-by-step guide to streamlining your marketing, reclaiming your time, and showing up like the boss you are—without burning out.
Inside this interactive PDF (or printable!), you'll find everything you need to build momentum fast: a clear visual roadmap, an action-focused checklist, and bite-sized "quick wins" you can knock out in under 15 minutes.
The CEO Mom Marketing Roadmap
A beautifully designed, one-page visual roadmap that outlines your marketing system in three simple phases:
- Attract
Learn how to consistently show up and get noticed without having to post daily.→ Includes content ideas, batching tips, and recommended tools for scheduling. - Nurture
Understand how to keep your audience engaged through email sequences and repurposed content.→ Includes a sample 3-part welcome email structure and automation tips. - Convert
Learn how to move leads to action using simple systems like lead magnets, booking links, and follow-ups.→ Includes recommended tools (e.g., Calendly, Flodesk) and a sample funnel flow.
Bonus: The roadmap shows how each phase connects—from content → email → offer—so you always know what to do next.
The Matching Checklist
A clean, interactive or printable checklist designed to help you take action—one small win at a time.
- Phase-by-phase task list
→ “Have you scheduled your 3 weekly posts?”→ “Have you added a call-to-action to your lead magnet?” - Tool suggestions for each task
→ Linked tools like Later, ChatGPT, Canva, Flodesk, etc. - Simple yes/no tracking so you can check things off as you go
- Optional time-saving tips built in—for when you're running short on time or mental energy
Quick Wins Section
Sometimes you don’t have time to overhaul everything—and that’s okay. This section includes bite-sized action steps you can take in under 15 minutes to build marketing momentum fast.
Examples:
- Use ChatGPT to write 3 social captions
- Turn an old email into a Reel script
- Set up a Calendly link and drop it in your Instagram bio
- Create one evergreen graphic in Canva (like a testimonial or tip)
Why This Playbook Works:
- You don’t need to learn a new platform. This playbook uses tools you may already have—or easy free ones.
- You’ll get unstuck. It gives you a place to start (and keep going), even when you feel overwhelmed.
It’s mom-tested and business-backed. I created this for myself and my clients—busy women who run companies and carpool.