Update Google Business Profile With Ease
Google recently added capabilities to update your business profile and add content to your Google Business Profile listings via Google Search and Google Maps. These changes make editing your hours of operation, phone number, and adding posts more accessible for business owners and managers alike.
Just search for your business’s name, while being signed into the Google account linked to your GBP, will allow you to make these edits right in Google Search. To edit your business profile via Google Maps, click on your profile picture via the mobile app and select your profile to gain access.
Google Business Profile Focuses On Customer Experience
For end-users (i.e., your potential customers), they will be confident knowing that the information displayed on a Google listing is accurate, relevant, and up to date. They will be able to get precisely the information they searched for quickly and easily, without having to look too hard. With your business front and center, they will feel more confident working with or purchasing from your business.
User experience is everything. Digital information needs to be easy to find and easy to engage. And this is what Google is aiming to do with these recent updates and those to come.
Changes Coming Soon!
Some of the changes that Google has announced will be coming out with shortly include: 
- A revamped performance page with new customer interaction insights
- An upgraded merchant interface
- Recommendations to enhance your Google presence
These changes unlock a world of potential for business owners as Google enhances the end-user experience; it also improves those who provide the products and services. The performance page and recommendations will be exciting components to local marketing in search engines. Most of the factors that impact your visibility and rank are continuously changing
If you have not yet verified your Google Business listing, you should go verify it now and start building your presence and online reputation today!